Underwriting Profit Model · Illustrative

What flood-risk selection is worth to your book.

Estimate the underwriting profit impact of adopting Z-FLOOD across high-risk counties, using the combined-ratio method. Every assumption is shown and adjustable.

Z-FLOOD is a concept product used to demonstrate how I model go-to-market and underwriting economics. All figures are illustrative.

Configure the scenario

Housing units (Census) and home value (Zillow) pre-fill from public data and can be overridden. The flood-risk share (*) is an illustrative assumption. Assumptions below carry illustrative defaults you can change.

Housing units
% at flood risk *
Avg home value

Market assumptions

Underwriting assumptions

Execution friction
Adjusted annual profit uplift
$0
for the selected county
Baseline vs Z-FLOOD underwriting profit
$0
Baseline
$0
With Z-FLOOD
Homes at risk0
Policies written0
Premium per policy$0
Total written premium$0
Baseline combined ratio0%
Z-FLOOD combined ratio0%
Profit uplift (before friction)$0
How this is calculated

This model estimates the underwriting profit impact of adopting Z-FLOOD in a given county. It uses the combined ratio, the core profitability metric in insurance, which adds the loss ratio (claims paid as a share of premium) to the expense ratio (acquisition and admin cost as a share of premium). A combined ratio under 100% means the book is profitable before investment income.

We start from the county's housing units and the share in flood-risk zones to size the addressable market. Applying the uptake rate gives the number of policies, and the premium rate applied to average home value gives the premium per policy. Together these produce total written premium.

The profit uplift comes from one lever: Z-FLOOD's improvement to the loss ratio. Better flood risk selection means fewer claim dollars per premium dollar, which drops straight to underwriting profit. We apply that improvement to written premium, then adjust for two real-world frictions: how fast the product can be filed and approved, and how ready the carrier's systems are to integrate it. Slower filing and weaker integration discount the realized return.

Every assumption above is shown on screen and can be changed. The defaults are illustrative starting points, not Z-FLOOD performance figures. Adjust them to your own book and the results update live.